You've probably heard it before: "Data is the new oil."

But what does that really mean for the average agri-business especially one operating in informal or under-digitalized environments?

In this episode of the Let's Talk Agriculture podcast, we dive into the power of data and how agri-businesses can start making smarter, more strategic decisions even with limited digital infrastructure.

We're joined by Beatrice Omoh, the COO at BrandDrive, a business management platform supporting small businesses with simplified tools for operations, inventory, sales, and finance. While they're new to the agriculture space, they're stepping in as a tech partner ready to support smallholder value chains.

We explore:

• Why data is essential for agri-business survival and growth
• How to begin collecting and using data — without expensive tools
• The role BrandDrive can play in building structure for agri-SMBs
• How to form better habits around recordkeeping and decisions
• What it means to run a future-ready agri-business in today's digital economy

This isn't about replacing how you already work, it's about enhancing it with tools that make your decisions smarter and your growth intentional.

🎯 Ready to start simplifying your operations and building better business habits?

Sign up for BrandDrive here: https://app.branddrive.co/register?ref=b-lta

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