The Marketing Optimist

Leading with empathy | Disney’s Tom Aronson


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Tom Aronson is an experienced digital marketing leader with a demonstrated history of building teams to deliver valuable consumer-centric marketing programs across the Walt Disney Co. 

In Tom’s 13+ years at Disney Parks, Tom has worked across digital media, strategy, and now is hyper-focused on the amazing world of content, digital media activation, experiences, and consumer products. 

Episode Summary:
- Consumers are humans, who feel & have emotions.
- Bring solutions that are holistic in nature.
- Having a team mentality is essential.
- To succeed you need to lead with empathy.

Keep in touch with Tom on Linkedin

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The Marketing OptimistBy Justin Orkin