Selling the Dream

Leading with Faith, Influence & Intentionality with COO & Author Christopher Vester


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On this episode of Selling The Dream, Ken Jordan and co-host Joe Iredell sit down with Christopher Vester: COO of Hubert Vester Auto Group, leadership thinker, author of Answers From The Stairs, host of Answers From The Stairs Podcast, and a man whose approach to faith, family, and business has shaped thousands of lives.

From growing up on a tobacco farm, to working every role inside a dealership, to becoming a people-first executive, Chris shares a powerful and practical blueprint for leadership:

In this episode we discuss:
  • How growing up in a family business shaped Chris’s leadership philosophy

  • Building a leadership development company disguised as a car dealership

  • Why the best salespeople are often not the best leaders — and what to do about it

  • How to recruit great people using culture, values, and intentional influence

  • Why connection, name-recognition, and presence matter more than scripts

  • The real difference between attention to detail and executive function

  • How to stop “saving” people you lead… and start truly leading them

  • Chris’s nine-pillar blueprint for excellence: body, soul, mind, spirit, marriage, parenting, work, stewardship, and circle of genius

  • Bringing faith into leadership without forcing it — just living it

  • How to transition from “cop → coach → consultant” as your people grow

  • Why sometimes the right leadership move is letting someone fail

  • Chris and his wife both winning state bodybuilding titles (yes, really)

    Plus… the guys guess Chris’s “Two Truths and a Lie,” dig into tattoos, childhood jobs, and the surprising way his podcast was born on a stair machine.

    Timestamps

    00:00 – Ken introduces episode & Joe’s black eye story
    01:20 – Chris joins: family business origins & the early days
    07:00 – Building people vs. selling cars: a leadership-first business
    14:40 – Recruiting on culture: the PI test, avatars & top-performer traits
    23:00 – Hyper-focus vs distraction in salespeople
    28:00 – Influence, leadership & intentional impact
    30:00 – Faith in business without apology
    34:00 – Leading friends, boundaries & letting people fail
    36:00 – Parenting models that also apply to employees
    38:00 – Chris’s 9 areas of excellence (body, mind, spirit & more)
    45:00 – Origin story of Answers From The Stairs podcast
    50:45 – Two Truths and a Lie reveal

    If you lead people, sell for a living, or want to grow into your calling — this episode is for you.
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    Selling the DreamBy Ken Jordan & Joe Iredell