<p>Shawn Gilfedder, the CEO of McGraw Hill FCU and a national expert on creating financial wellness programs, shares his experience changing his credit union's value proposition from products to financial wellness, how to create innovation in a credit union, and how Zappos inspired their transformation.</p>

Shawn Gilfedder, the CEO of McGraw Hill FCU and a national expert on creating financial wellness programs, shares his experience changing his credit union's value proposition from products to financial wellness, how to create innovation in a credit union, and how Zappos inspired their transformation.

Leading with Financial Wellness

What distinguishes a “typical” credit union from one that is truly remarkable? Find out in our monthly podcast. The Remarkable Credit Union explores the intersection of marketing and impact in the credit union movement.

Each month we interview trailblazers in the credit union movement to help you:

Reframe how your market your credit union. (Hint: Relationship building comes before automation and AI.)

Learn how to identify and pursue your true core and differentiators. (Hint: they’re not great service and competitive rates.)

Think about how to “innovate differently.” (Hint: Innovation doesn’t have to mean fintech.)

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Marketing

What distinguishes a “typical” credit union from one that is truly remarkable? Find out in our monthly podcast. The Remarkable Credit Union explores the intersection of marketing and impact in the credit union movement. Each month we interview trailblazers in the credit union movement to help you: Reframe how your market your credit union. (Hint: Relationship building comes before automation and AI.) Learn how to identify and pursue your true core and differentiators. (Hint: they’re not great service and competitive rates.) Think about how to “innovate differently.” (Hint: Innovation doesn’t have to mean fintech.)

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Leading with Financial Wellness

Leading with Financial Wellness

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