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Leading with Love and Carrots: Inside Meredith Sheperd’s Urban Farming Success
In this episode of the Foodscaper Podcast, host Matt Lebon interviews Meredith Sheperd, founder of Love & Carrots in Washington, D.C.
Meredith shares the journey of her business from its humble beginnings in 2011 to a team of 26 employees. The conversation delves into the challenges and rewards of urban farming, pricing strategies, the importance of team-building and giving feedback, and maintaining a business during the off-season.
The episode highlights the essentials of being organized, fostering leadership within the team, and staying resilient in the face of demanding work conditions.
This episode is supported by garden supply sponsor Epic Gardening and fruit tree nursery Stark Bros.
00:00 Introduction to Meredith Shepard and Love and Carrots
03:00 Meredith's Background and Journey
04:46 Defining Urban Farming and Foodscaping
05:34 The Origin of Love and Carrots
07:02 Client Stories and Personal Reflections
07:54 Mentorship and Networking in Urban Farming
14:44 Building and Managing a Team
17:42 Skills and Qualities for Foodscaping
20:55 Organizational Systems and Tools
28:21 Pricing and Estimating in Foodscaping
32:27 Spreadsheet and Estimating Systems
32:56 Maintenance and Time Tracking
33:41 Handling Invoices and Client Communication
34:58 Pricing Models for Maintenance
37:30 Challenges of Early Business Years
40:27 Diversifying Services Beyond Vegetable Gardens
44:20 Hiring and Retention Strategies
53:33 Winter Work and Seasonal Adjustments
57:12 Reflections and Future Excitements
Love & Carrots
Stark Bros
Epic Gardening
JOIN US FOR THE FOODSCAPER CONFERENCE FEB 12 & 13, 2025
Ready to turn your passion for edible landscapes into a profitable business? Join us at The Foodscaper Conference February 12 & 13th! Here’s what you can expect at this two-day, online conference:
Two jam-packed days of online presentations, interactive workshops, and breakout sessions
Find your pro foodscaping family and mentors, connect with peers, and leave with new connections
Learn how to make a living as a pro-foodscaper from experts around the country who have been where you are
Join interactive workshops & breakout sessions
Deep-dive into specialty topics with experienced workshop leaders like foodscape design, installations, business management, and much more
Learn more and register here at www.thefoodscaper.com/conference- use code PODCAST at checkout for 10% off your all-access ticket!
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By The FoodscaperIn this episode of the Foodscaper Podcast, host Matt Lebon interviews Meredith Sheperd, founder of Love & Carrots in Washington, D.C.
Meredith shares the journey of her business from its humble beginnings in 2011 to a team of 26 employees. The conversation delves into the challenges and rewards of urban farming, pricing strategies, the importance of team-building and giving feedback, and maintaining a business during the off-season.
The episode highlights the essentials of being organized, fostering leadership within the team, and staying resilient in the face of demanding work conditions.
This episode is supported by garden supply sponsor Epic Gardening and fruit tree nursery Stark Bros.
00:00 Introduction to Meredith Shepard and Love and Carrots
03:00 Meredith's Background and Journey
04:46 Defining Urban Farming and Foodscaping
05:34 The Origin of Love and Carrots
07:02 Client Stories and Personal Reflections
07:54 Mentorship and Networking in Urban Farming
14:44 Building and Managing a Team
17:42 Skills and Qualities for Foodscaping
20:55 Organizational Systems and Tools
28:21 Pricing and Estimating in Foodscaping
32:27 Spreadsheet and Estimating Systems
32:56 Maintenance and Time Tracking
33:41 Handling Invoices and Client Communication
34:58 Pricing Models for Maintenance
37:30 Challenges of Early Business Years
40:27 Diversifying Services Beyond Vegetable Gardens
44:20 Hiring and Retention Strategies
53:33 Winter Work and Seasonal Adjustments
57:12 Reflections and Future Excitements
Love & Carrots
Stark Bros
Epic Gardening
JOIN US FOR THE FOODSCAPER CONFERENCE FEB 12 & 13, 2025
Ready to turn your passion for edible landscapes into a profitable business? Join us at The Foodscaper Conference February 12 & 13th! Here’s what you can expect at this two-day, online conference:
Two jam-packed days of online presentations, interactive workshops, and breakout sessions
Find your pro foodscaping family and mentors, connect with peers, and leave with new connections
Learn how to make a living as a pro-foodscaper from experts around the country who have been where you are
Join interactive workshops & breakout sessions
Deep-dive into specialty topics with experienced workshop leaders like foodscape design, installations, business management, and much more
Learn more and register here at www.thefoodscaper.com/conference- use code PODCAST at checkout for 10% off your all-access ticket!