Kyle and Nate talked with James Auerbach, Chief Revenue Officer of Salem Sports Events, a seasoned professional in the event industry with more than 25 years of experience. James discusses the impact of private equity and what makes sales teams succeed or fail. He emphasizes the need for a positive company culture, the significance of aligning sales and operations, and the future hurdles the industry may encounter. James also talks about the new consumer landscape and the importance of maintaining the value of specialized products in the event rental market.

This episode is brought to you by Anchor Industries, learn more at www.anchorinc.com.