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Share Leading with purpose and passion during the COVID-19 crisis, with Kass Sells, Global Chief Operating Officer and President of International, WE Communications
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Leading with purpose and passion during the COVID-19 crisis, with Kass Sells, Global Chief Operating Officer and President of International, WE Communications
Harnessing digital and data capabilities is critical to nurturing relationships in what Sells calls the “next normal.” WE leveraged their heritage in technology and the opportunity to learn and plan as the pandemic first hit their China operations to guide the agency’s decision-making for the business and employees, as well as their counsel to clients on how to protect their brands. Learn more about how WE is helping client brands reaffirm their purpose and lead through this crisis.
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By PR CouncilHarnessing digital and data capabilities is critical to nurturing relationships in what Sells calls the “next normal.” WE leveraged their heritage in technology and the opportunity to learn and plan as the pandemic first hit their China operations to guide the agency’s decision-making for the business and employees, as well as their counsel to clients on how to protect their brands. Learn more about how WE is helping client brands reaffirm their purpose and lead through this crisis.