What does it take to build a business that thrives while also making a positive impact? In this episode of Women Leaders on the Move, host Natalie Benamou sits down with Coco Sellman, Founder and CEO of A Force For Good, entrepreneur, author, and advocate for purpose-driven businesses. They dive into the strategies that help leaders create sustainable, value-driven companies while navigating challenges like growth, mergers, and leadership transitions.

Coco shares her personal journey of building and selling companies, how she developed her business plan framework in her new book 'A Force For Good' and why having a clear purpose is essential for long-term success.

In this episode, you’ll learn:

• Why defining your purpose is the foundation of a great business: Clarity in purpose helps guide decision-making and long-term strategy.
• How to build a company that thrives through change: Sustainable growth comes from strong leadership, systems, and culture.
• The power of rituals in leadership: Regular check-ins and intentional meetings drive alignment and productivity.
• Why strategic exits should always be part of your business plan: Preparing for the future ensures both financial and leadership stability.
• How to create a transformative impact while scaling your business: Combining profit with purpose leads to more meaningful success.

Keep shining your light bright. The world needs you.

About Coco Sellman

Coco Sellman leverages 25+ years of entrepreneurship to champion visionary women in business. As Founder & CEO of A Force for Good, she propels purpose-driven women founders towards exponential growth. Her venture, Allumé Home Care, achieved significant financial success before a successful exit. Her new book, A Force for Good, offers a strategic roadmap for women to lead transformative, high-growth companies.

Connect with Coco on LinkedIn: https://www.linkedin.com/in/cocosellman/

Website: https://aforceforgood.biz/

Podcast: https://podcasts.apple.com/us/podcast/force-for-good-business-formerly-the-business/id1725636106

Force For Good Growth Accelerator: https://aforceforgoodb.wpenginepowered.com/accelerator/

Connect with Host Natalie Benamou, Founder HerCsuite®

Natalie is the host of "Women Leaders on the Move'', a top 25 Women's Leadership podcast by Feedspot. She is also the Founder of HerCsuite®, a powerful women's network with membership programs that advance women in the second half of their career. Natalie is also the President of HER HEALTHX, a nonprofit focused on improving health outcomes for women.

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