This episode of the Midway Business Podcast features Keith Lewis, Founder of VeraSpark and author of, “Sparking Your Inner Leader.” Drawing from an unusual journey that includes time as both Willie the Wildcat and Benny the Bull, Keith shares leadership insights shaped by decades of coaching executives, teams, and organizations. The conversation explores how leaders influence culture, navigate change, and why self awareness may be more important than many leaders realize.

For executives trying to lead through economic uncertainty, AI disruption, talent challenges, and growing performance pressure, this discussion offers a fresh perspective. It raises an interesting question: are leaders spending too much time reacting to problems and not enough time shaping what they actually want to create? Because despite all the new technology, market shifts, and leadership books, most organizations still discover that the hardest person to lead is often the one staring back from the mirror.

To contact Keith Lewis with VeraSpark: 512-784-2288 or [email protected].

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