In this episode host Cara Steinmann sits down with Ashlee Sang, a brand messaging strategist and marketing consultant. The conversation dives deep into the crucial role of personal and business values in decision-making, brand messaging, and running a purpose-driven business. Ashlee shares insights on aligning business with values, the power of sharing personal experiences, and the challenge of decision fatigue. From setting boundaries to filtering customers based on values, this episode offers valuable perspectives on the intersection of values and business.

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