In this episode of the Connect Podcast, we’re joined by Steven Ford, founder of Goodwork HR, for an honest and insightful conversation about what it really takes to build a strong team and a healthy business culture.

Steven shares lessons from his own journey—starting out solo, growing a team, and rebranding to reflect a shared identity—but the discussion goes well beyond that. We dive into the role of HR in business growth, the power of a values-driven culture, and the challenges of leading teams through organisational change.

This episode is full of practical advice for business owners and leaders navigating growth, managing people, and building culture with intention.

🔑 Key Takeaways:

1. You can’t fake culture—if your values aren’t lived internally, they won’t stick externally.
2. Rebranding is more than a logo—it’s an opportunity to reflect who your team really is.
3. Hiring for values, not just skills, leads to long-term team success.
4. Leaders must model the behaviour they want to see—alignment starts at the top.