Unconventional times call for leadership anchored in humanity.In this conversation, Dr. Laila Marouf is joined by Raméz Baassiri, fourth-generation family business leader and author of Interrupted Entrepreneurship, to reflect on leadership in unconventional times where change is fast, multi-dimensional, and deeply uncertain.

Together, they explore adaptability as an organisational capability, the role of intergenerational wisdom in sustaining continuity through reinvention, and why relationships, judgment, and tacit knowledge matter more than ever when there is no clear blueprint forward. The conversation also touches on AI — not as a replacement for human work, but as a lens that sharpens the question of what must remain human as technology accelerates.

Connect:

• https://knowledgemindfulness.com
• https://www.linkedin.com/in/laila-marouf/ 

Chapters

0:00 Welcome to The Porch

4:44 Embracing Change

8:07 Human Relationships in Organizations

10:13 The Role of AI

12:35 Wisdom from the Past

24:48 Navigating Multi-Generational Workplaces

30:34 The Impact of Women in Business