The Business of LoRaWAN

Leading Without Wireless Bias – Ulf Seijmer on LoRaWAN, Cellular & IoT Strategy


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Ulf Seijmer explains that leading a successful wireless IoT company requires staying close to market needs, rapidly adjusting strategy, and avoiding attachment to any single technology.

He describes how his expectations for LPWAN market splits were wrong, noting that PropTech has become dominated by LoRaWAN rather than cellular due to sensor cost economics and the advantages of owning the network.

Seijmer contrasts his roles at AKKR8, which focuses on cellular LPWAN devices, and Induo, which must remain technology-agnostic and select from LoRaWAN, cellular, satellite, and BLE based on each use case.

He emphasizes the importance of telling customers “no” when a chosen technology will not scale, and of using proofs of concept to uncover unexpected value, illustrated by a water-tap monitoring project that revealed facility issues like broken lights rather than just usage data.

Overall, he argues that long-term success comes from solution focus, honest guidance on trade-offs, and designing systems that can evolve beyond narrow, siloed applications.

Ulf on LinkedIn

Induo

AKKR8

  • Helium Global IoT Coverage - Want to know if Helium coverage exists where you need it? Check out this map!
  • Helium Foundation - The Helium Foundation's IoT Working Group (IOTWG) has generously provided support for the first 6 months of shows, please go check them out and consider using the Helium LoRaWAN as a primary or backup on your next deployment. With over a quarter million gateways deployed worldwide, it's likely that you have and can use Helium coverage.
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  • MetSci Show - If you'd like to use our IoT or AI Data Value calculators, or you'd like to contact me, the MetSci Show site is the best way to do it.
  • MeteoScientific Console - Use LoRaWAN - The MeteoScientific Console allows you to use LoRaWAN today. As long as you have Helium coverage (and you probably do, about 90% of populated areas in the world have a gateway within 2 miles), you can onboard a sensor. You can always check coverage at https://explorer.helium.com and switch to the "IoT" tab in the top right.

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The Business of LoRaWANBy MeteoScientific