

Ricky-Jay recently completed his first copywriting project for a client and generated some seriously impressive results...
$35,000 in front-end sales leading to over $300,000 in backend sales!
All from one letter sent to just 200 leads!
On this short call we talk about:

* Why it's important to have your opportunity antenna up and not be blinded by what you *think* the client needs. 
* Ricky-Jay's lessons learned implementing his first direct mail campaign for a client.
* How immersing yourself in marketing is the key to recognizing low hanging fruit opportunities like this.
* The value of a good product and irresistible offer.
* Kyle's tips on how to quickly scale this campaign into a $300,000 per month automated money-making machine. 

Ricky-Jay will be at Bootcamp August 11 & 12 here in Sydney. Check out ConsultingTycoonBootcamp.com for more info... just a handful of tickets remaining.
Love to hear your thoughts, questions, and comments below.

200 Leads. 1 Salesletter. Over $335,000 in Sales.

Breakthrough consulting strategies to get you to the next level.

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On this episode I travel down to Sydney for the Sydney Retail Festival and share with you one huge lesson about how to take advantage of the opportunities sitting right in front of you.

On this episode:

* Why the event is not the opportunity!
* The power of engagement and a simple "hello".
* Why showing up is not enough.
* How a million dollar opportunity came out of simply doing the basics.
* How an entitlement attitude will kill your chances of success.

Resources:

* The tools I use and recommend.

 

#14 Taking Advantage of Opportunities

If you feel like you're ready for a breakthrough in your business... but... just can't seem to put the final pieces in place, then you might be jinxed by The Consultants Curse.

This is a challenge I've personally suffered from. It slows your growth. Puts you in a bad light with potential clients. And can cost you years in wasted opportunity if you don't identify and overcome it.
This episode we're going deep into what exactly The Consultants Curse is, and how you can not only avoid it's grasp, but profit from it.
In this episode:

* The Consultants Curse explained.
* My story of how I recently fell victim to this profit-killing plague.
* What a Russian piano teacher taught me about how to avoid the curse.
* How to take advantage of The Consultants Curse to bring huge windfalls for your clients.
* A simple 4-step process to shake off this jinx and create a breakthrough in your business.

Resources:

* The tools I use and recommend.

 

#13 The Consultants Curse

I started my first consulting business -- Devil Website Development -- way back in 1998, just before my 18th birthday. And I recently turned 36 years old, which means I've now spent half my life in the consulting industry!
I thought this would be a great opportunity to talk about some of the lessons I've learned along the way about what it takes to be successful in this business.
This is part two of a two part series.

In this episode:

* How learning to surf is like starting a business... and... how to strategically approach your personal development to get results faster.
* What I learned from paying $10,000 to my first mentor.
* The "Production Vs Consumption" ratio you should be aiming for.
* The one big thing I learned from a 12-month Jay Abraham coaching program.
* Two clients in the same market: one got zero results, the other saw results on day one. I reveal exactly why, and how you can get more of the right type of clients.

Plus more!
 

#12 Lessons learned from half my life consulting – Part 2

I started my first consulting business -- Devil Website Development -- way back in 1998, just before my 18th birthday. And I recently turned 36 years old, which means I've now spent half my life in the consulting industry!
I thought this would be a great opportunity to talk about some of the lessons I've learned along the way about what it takes to be successful in this business.
This is part one of a two part series.

In this episode:

* How to make the most of the opportunities in front of you.
* Why it's important to get started today.
* How to fast track your results by compressing your goal setting timeline.
* The #1 thing you should become a student of.
* How I faced my fear of selling and eliminated shyness.

And as always, much MUCH more!
 

#11 Lessons learned from half my life consulting – Part 1

This week on the podcast I'm answering a question from my coaching community about how you can progress from chasing clients to having them seek you out.
When you begin to move from constantly chasing clients to farming and nurturing them you will experience a shift that impacts all areas of your business.
Clients become easier to sell to -- in many cases coming to you pre-sold -- they are less price sensitive, and your ability to impact many people at once means your deal flow increases dramatically.

In this episode:

* How to stop chasing clients and start attracting them.
* How to get enough deal flow so you can sift, sort, and select the best clients.
* How you can become a celebrity in your market.
* Why most marketing burns people out and what to do about it.
* How to naturally develop a USP that instantly positions you as the go-to provider for your market.

And much more!
 

200 Leads. 1 Salesletter. Over $335,000 in Sales.

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