Producer Jonathan (http://thepodcastfactory.com/about/), a Direct Response Marketing professional is our special guest on today's episode of Traffic and Leads Podcast. Today he is talking about Direct Response Marketing and a whole lot of other. Jonathan runs the Podcast Factory and has been trained in direct response marketing by a group of legendary copywriters over the past decade. So don't miss this episode.

IN THIS EPISODE YOU'LL LEARN:

* The difference between Direct Response Marketing and brand and image advertising

* The secret to One-Step marketing

* How to get more business using a fourteen-day targeted e-mail plan

* The steps to creating focused daily emails

* How Craigslist and Google Pay-Per-Click can help build traffic to your business

* How Podcasts work for established businesses

* What not to do when starting out with Podcasts

* How the Podcast Factory helps busy business owners multiply results

* How to get mentorships using the “Guru Love Potion”

* What the secret is to better opt-ins