Basil is the owner at Leaf & Limb, a tree service company that evolved from cutting down trees to healing and preserving them.

But before Basil can grow his mission-driven business, he needs to solve a fundamental challenge: helping people understand why trees matter.

In this episode, we explore interactive ways to help Leaf & Limb educate new audiences about the vital role trees play in our environment — all while staying true to their no-sales-pitch philosophy.

Shoestring is produced by SimpleTexting, a Sinch company. Does your small business need marketing help? Do you have feedback for the show? Text us at (954) 419-3657.