Why your brands and products need a Chinese name to penetrate the Chinese e-commerce market?

Sandrine Zerbib (Full Jet) and Bruno Grangier (Leaf) are discussing this topic with Vladimir Djurovic (Founder & CEO of Labbrand Group), a specialist of naming brands in Chinese.

Full Jet is an e-commerce agency based in China and in France.

Leaf is a corporate law firm based in China and in Europe.

**Contacts:**

- Sandrine Zerbib de Full Jet ([email protected])

- Bruno Grangier de Leaf ([email protected])