Lean Analytics author Alistair Croll joins AllAnalytics radio on Monday, Nov. 27 at 1 pm ET/10 am PT. In the 4 years since Lean Analytics was first published, the book has helped companies determine their business models and growth stages and identify the One Metric That Matters. Following this path can help companies reduce risk and move faster in product development and customer satisfaction, following the Lean Startup methodology.

Lean Analytics grows out of another book, Lean Startup, which spells out a methodology for organizations to reduce risk and improve product development by creating a minimum viable product and then engaging in iterative product development that incorporates customer feedback. A number of companies have implemented this methodology, including Intuit, GE, and Dropbox.

Building on that idea, the book Lean Analytics helps organizations measure their progress and make better decisions along the way. A preface to the book describes it this way:

"Lean Startup helps you structure your progress and identify the riskiest part of your business, then learn about it quickly so you can adapt. Lean Analytics is used to measure that progress helping you ask the most important questions and get clear answers quickly."

Croll is a frequent speaker at industry conferences around the world on the topic of analytics and lean startups.

In this show we'll talk about:

• What is Lean Analytics and why do you need it
• What companies are using Lean Analytics, and how does it work for them
• What has changed in the field of analytics since the book first hit the market 4 years ago
• What mistakes and best practices are there for Lean Analytics