In this episode Laura Busche shares her book, Lean Branding, where she gives you over 100 do-it-yourself branding tactics that teach you how to create brands effectively.In her book, Busche helps you build your own brand with inspiring case studies and step-by-step instructions for measuring and building logo designs to demo pitches. The goal of the book is to provide you with a brand personality and story that will convert with your audience.This book is perfect for entrepreneurs who are thinking about creating a company or want to rebrand an existing one, but need step-by-step guidance for building the perfect brand.About Laura Busche:“I am originally a business major with a master in design managements and I am doing doctoral studies in psychology. I have been working with startups from every field imaginable for the last five years. For the last two years I have been working specifically with Tech startups in a methodology called Lean Branding. We have been working to make it easier for startups to develop their brands and to thrive doing so.The inspiration was definitely entrepreneurs. Entrepreneurs in all stages and walks of life are the reason that I do what I do. For the last five years I have been mentoring startup founders in order to help them build a brand that can really communicate what their product and service can do for costumers.” – Laura BuscheFor a detailed summary of Lean Branding according to Laura Busche CLICK HERERelated Books:Hello My Name is Awesome by Alexandra WatkinsDigital BACON by Alex RodriguezStartup Mixology by Frank GruberFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.Category Tags: the lean series, the lean startup, brand management, design a logo, create a business, startup marketing, value proposition, marketing tactics, build a brand, tell a story, brand name