In this episode of Founders, Future, with host Ammar Elm, David Chaddock—Managing Partner of Infinite Partners and 30-year consulting veteran—shares how he built a fractional advisory firm that prioritizes solving client problems over chasing revenue. Frustrated by traditional consultancies’ focus on growth at all costs, David designed Infinite Partners to deliver "no-fluff" expertise in IT/OT security, governance, and supply chain solutions for mid-sized businesses. He reveals why the company intentionally avoided revenue targets in its first 18 months, focusing instead on client outcomes, team motivation, and strategic alliances to drive organic growth.*

David breaks down Infinite Partners’ dual offering: fractional leadership (CFOs, CMOs, and interim executives) and high-impact auxiliary services like cybersecurity governance. He discusses the challenges of building brand recognition as a new firm and his "lean-by-design" approach to scaling—relying on contractor networks rather than over-hiring. With candid insights on measuring leading indicators (client feedback, referrals) over lagging metrics (revenue), David offers a refreshing take on sustainable growth for service-based businesses.