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Lean Customer Development by Cindy Alvarez | Episode 006
Lean Customer Development shows you why you need customer development and its set to arm you with the facts you need to overcome the initial resistance that you might get from your organization. Cindy Alvarez teaches you that customers don’t always know what they want but they can’t hide what they need. Her book provides you with the real questions you need to be asking customers in order to figure out their problems and needs.About Cindy Alvarez:“I have been working at startups for the past 15 years and a couple years ago the startup I was at was acquired by Microsoft so now I also have some experience working within an extremely large company. In working with those companies of all sizes I saw that people were struggling to talk to their customers so figured I should write a book about it. I have written the book Lean Customer Development to give companies of all sizes a practical guide to get people talking to customers and challenging their ideas.Companies know that they should be forming hypothesis and validating them, but what I have seen is that companies are trying to do that validation with a really outdated tool box. Companies used to use analysis reports, focus groups and those used to work in a world where software was released on 3 , 5 and 10 year cycles but they are just too slow for people to use today. We have companies who want to talk to their customers, who want to challenge their ideas but they aren’t really sure how. I wanted to make sure that they had a guide so that they can read the book and feel comfortable enough doing this.” – Cindy AlvarezFor a detailed summary of Lean Customer Development according to Cindy Alvarez CLICK HERERelated Books:Traction: A Startup Guide to Getting Customers by Gabriel WeinbergSelfish Scared and Stupid by Kieran Flanagan and Dan GregoryMoving Targets by Gabriel AluisyFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.Category Tags: business development, consumer behavior, marketing tips, attract customers, lead generation
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By Wade Danielson interviews Best Selling Authors on the Latest Books for Entrepreneurs Inspired by Leaders Like Malcolm Gladwell, Pat Flynn, John Lee Dumas, Tim Ferriss, and Gary Vaynerchuk.Lean Customer Development shows you why you need customer development and its set to arm you with the facts you need to overcome the initial resistance that you might get from your organization. Cindy Alvarez teaches you that customers don’t always know what they want but they can’t hide what they need. Her book provides you with the real questions you need to be asking customers in order to figure out their problems and needs.About Cindy Alvarez:“I have been working at startups for the past 15 years and a couple years ago the startup I was at was acquired by Microsoft so now I also have some experience working within an extremely large company. In working with those companies of all sizes I saw that people were struggling to talk to their customers so figured I should write a book about it. I have written the book Lean Customer Development to give companies of all sizes a practical guide to get people talking to customers and challenging their ideas.Companies know that they should be forming hypothesis and validating them, but what I have seen is that companies are trying to do that validation with a really outdated tool box. Companies used to use analysis reports, focus groups and those used to work in a world where software was released on 3 , 5 and 10 year cycles but they are just too slow for people to use today. We have companies who want to talk to their customers, who want to challenge their ideas but they aren’t really sure how. I wanted to make sure that they had a guide so that they can read the book and feel comfortable enough doing this.” – Cindy AlvarezFor a detailed summary of Lean Customer Development according to Cindy Alvarez CLICK HERERelated Books:Traction: A Startup Guide to Getting Customers by Gabriel WeinbergSelfish Scared and Stupid by Kieran Flanagan and Dan GregoryMoving Targets by Gabriel AluisyFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.Category Tags: business development, consumer behavior, marketing tips, attract customers, lead generation