Jim Schmitt welcomes Jessica Adams from Wisconsin Watch, a nonprofit investigative journalism organization based here in Wisconsin.

Jessica shares how Wisconsin Watch operates differently from traditional newsrooms. Rather than focusing on daily breaking news, the organization works to provide in-depth, missing coverage that often doesn’t find space in larger media networks. Funded through independent investment, their mission centers on strengthening journalism and filling important gaps in public understanding.

Jim Schmitt and Jessica Adams

The conversation also explores the role of journalism in civic life. Jessica discusses how Wisconsin Watch educates and empowers everyday citizens and why this is important for our community today.