The Hotel Growth Podcast

Lean Luxury: How Cottage in the Wood Thrives by Doing Less, Better


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In this episode of The Hotel Growth Podcast, I sit down with Nick Davies, owner of The Cottage in the Wood, to talk about running a high-performing independent hotel in one of the UK’s toughest trading environments.


Nick shares how rising costs, staffing pressures, and national insurance hikes have forced innovation — from rethinking his F&B model to trimming trading days without sacrificing guest experience.


We also dive into:


  • Why closing two days a week actually improved profitability

  • The thinking behind their new 16-cover tasting restaurant

  • VAT inequality across Europe (and why UK hospitality’s hands are tied)

  • How to win direct bookings without fighting the OTAs head-on

  • The guest psychology behind sweets at checkout

If you’re an independent hotelier feeling the squeeze, this episode is full of clarity, candour and practical takeaways. Nick doesn’t mince his words — and that’s exactly why it’s worth a listen.

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