Can your company grow bigger and stay true to what matters most?

In this episode, I sit down with Robert Glazer — serial entrepreneur, bestselling author, and a true expert in values-driven leadership. We dive into the uncomfortable question: can you scale a business without diluting your culture or losing your way? Robert shares hard-earned wisdom on defining your personal and organizational core values, how to hire and lead with alignment, and why getting this right isn’t fluffy — it’s foundational. He also opens up about his new book The Compass Within, revealing how values aren’t just good for business — they’re key to living a life that feels right. Whether you're hiring, scaling, or leading, this episode will challenge you to think bigger by getting clearer on what actually matters.

Key Takeaways:

• Leading with Core Values from the Start: Robert shares how being values-led helped him build Acceleration Partners into a global performance marketing agency — without selling out.
• Scaling Without Losing Your Culture: We discuss the growing pains of expansion, and how to protect what makes your company great while still growing fast.
• Aligning Personal Growth with Professional Success: Robert explains why leaders need to understand their own core values — and how The Compass Within helps them do just that.
• Hiring, Retention, and Culture Fit: Get Robert’s framework for attracting and keeping top talent who don’t just perform, but align with your mission.
• Using AI Without Losing the Human Touch: We explore how leaders can leverage AI for productivity — while doubling down on the uniquely human parts of leadership.

Tune in to this values-first conversation — only on the Lean Marketing Podcast.

Shareable Quotes:

• "You can’t scale what you can’t define — and that includes your core values." — Robert Glazer
• "Culture isn’t what’s written on the wall. It’s what happens when no one’s watching." — Robert Glazer
• "I’ve always believed that how you grow matters just as much as how big you grow." — Robert Glazer
• "Scaling a business without breaking your culture is one of the hardest things to do — and the most worth doing." — Allan Dib
• "AI will never replace real leadership. But it will expose the leaders who relied on busywork." — Allan Dib

Connect with Robert Glazer:

Website: https://robertglazer.com/

LinkedIn: https://www.linkedin.com/in/glazer

Instagram: https://www.instagram.com/robertglazer_/
Facebook: https://www.facebook.com/RobertSGlazer

Free Resource: robertglazer.com/six
Books: https://geni.us/values

Free Course with Book Purchase: https://robertglazer.com/compass-allan/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Work With Us: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast 

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

What if your copywriter became your CEO… and crushed it?

In this episode, I sit down with Claire Marshall, who started with us as a copywriter and eventually became the first CEO of Lean Marketing (back when we were still called Successwise). We reflect on the wild ride of building a global team, leading without micromanaging, and growing a business by growing people. Claire also shares the deeply personal journey she’s been on since stepping away from chasing external success to redefining what fulfillment actually looks like. 

If you've ever wondered what kind of person can run your business like it's their own — or whether it’s possible to shift gears after years of hustle — this one will hit home.

Key Takeaways:

• Meet Claire Marshall: The Digital Nomad: I introduce Claire — our very first CEO — and we talk about how her global lifestyle shaped the way she leads and works.
• The Journey from Copywriter to CEO: Claire didn’t start in leadership — she started writing copy, and we walk through how she rose to lead the entire company.
• Hiring for Attitude and Growth: We unpack my philosophy on hiring, and why I’d choose someone with curiosity and grit over experience any day.
• Challenges and Lessons in Leadership: Claire and I get real about the growing pains, missteps, and what we both learned navigating leadership in a fast-scaling business.
• Transitioning and Personal Growth: After stepping away, Claire shares how she redefined success and found a new path that goes far beyond business.

Listen in for the laughs, lessons, and everything in between — only on the Lean Marketing Podcast.

Shareable Quotes:

• "Marketing is the sexy part, but it’s the systems that make the sexy stuff actually work." — Claire Marshall
• "You’re not just running a company — you’re growing people." — Claire Marshall
• "Somebody who thinks it's very exciting that the world is their oyster, and somebody who is terrified that the world is their oyster." — Claire Marshall
• "I often hire for attitude rather than skills, which is great — but there is definitely a cost to it." — Allan Dib
• "A-players are contextual. Someone who’s great in one company might not be great in yours." — Allan Dib

What if repeat customers and referrals could grow your business faster than chasing new leads?

In this episode, Alana Nicholls shares how she and her husband bootstrapped an electrical company from two vans to a $65 million national brand with 100+ staff—then stepped back and installed a CEO to run it without them. We dig into the early door-knocking hustle, the mindset shift from “doing it all” to delegating, and why culture beats skill when you’re building a management team.  

Discover the exact playbook that made it possible: the 21-step "Experience the WOW" system that generates repeat business, the franchise-thinking approach that forced better systems, and the "one van, one child" purpose that became a movement. If you want a company that runs without you and matters beyond you, this is your blueprint.

Key Takeaways:

• From Two Vans to Momentum: Door-Knocking and First Hires: One-on-one outreach created the first wave of customers, while early hires were selected for attitude over aptitude and trained to deliver consistently.
• Building Managers, Not Dependents: Promote doers into leaders with clear KPIs, simple SOPs, and weekly rhythms—then get out of their way so ownership (not permission) drives results.
• Systemizing “Experience the WOW”: Turn the 21-step service journey into checklists, role training, and feedback loops so every job feels the same—reliable, fast, and memorable.
• Brand Before Marketing: Lead with a sharp website and local SEO, then let branded vans act as rolling billboards—clear offers, clear visuals, and the same message everywhere.
• Purpose That Scales: Tie growth to impact so every new van equals a life changed; purpose rallies team, wins customers’ hearts, and makes referrals part of your mission.

🎧 Listen or watch the episode to learn how to turn service into systems, systems into scale, and scale into lasting impact.

Shareable Quotes:

• “The quickest, and I think the only way really to grow a business is the two R's: repeat business and referrals.” — Alana Nicholls
• “Generosity fuels growth. We know specifically that it fueled our growth from a startup to a $65 million brand.” — Alana Nicholls
• “It's one thing to have the extra van that's kind of supply, but businesses grow on demand.” — Allan Dib
• “Money just amplifies who you are, right? So if you're generous at a small scale, you'll be generous at a larger scale.” — Allan Dib

Connect with Alana Nicholls:

Website: https://www.platinumelectricians.com.au/

LinkedIn: https://www.linkedin.com/in/alana-nicholls-95b14920b/?originalSubdomain=au

Instagram: https://www.instagram.com/propurpose_/

Connect with Lean Marketing:
Website: https://leanmarketing.com/

Work With Us: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast 

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

What if your biggest growth lever isn’t capital or creatives—but kindness, creativity, and simply showing up? 

In this episode, I talk with Brent Ridge, co-founder of Beekman 1802, about how a small goat farm became a national skincare brand. We cover the real stuff: starting with hand-wrapped soaps, cold-calling big stores, landing a 52,000-bar order with tiny margins, and getting the whole town to help pack. We dig into the TV retail break (QVC/HSN), launching in Ulta right as COVID hit, and simple, clever partnerships—like Jiffy Lube “spa” promos and a Schitt’s Creek collab—that got huge attention without huge spend. The big lesson: lead with kindness, help first, keep telling your story, and keep showing up.

Key Takeaways:

1. How We Started: From a country detour and goat milk to the first bar of soap.
2. The First Big Wins (and Hard Lessons): Cold calls, Fifth Avenue interest, a 52,000-bar order—and tight margins.
3. TV Retail That Moved the Needle: QVC/HSN storytelling (yes, baby goats) and what actually scaled.
4. Low-Cost, High-Creativity Partnerships: $0 ideas, Jiffy Lube “facials,” and a Schitt’s Creek tie-in that helped the town.
5. Kindness as a Business Strategy: Help first, negotiate by giving, and make values part of the product.

🎧 Listen or watch the episode to see how simple actions—done consistently—can build a brand that lasts.

Connect with Brent Ridge:

Website: https://beekman1802.com

LinkedIn: https://www.linkedin.com/in/brent-ridge-md-0641791/

YouTube: https://www.youtube.com/@beekman1802skincare

Book: https://www.amazon.com/G-T-Wisdom-Business-Founders/dp/1647829771

Connect with Lean Marketing:
Website: https://leanmarketing.com/

Work With Us: https://leanmarketing.com/accelerator

Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast 

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

What if the smartest move for your business right now isn’t to push harder—but to pull back with intent? 

In this episode, I sit down with entrepreneur and author Chris Ducker to unpack what it takes to lead for decades, without burning out.. We talk about the season of life that inspired his latest book, The Long Haul Leader, why “more” isn’t always better, and how defining enough can unlock better decisions everywhere else. Chris shares his burnout story, the health habits that rebuilt his energy, and why doubling down on your zone of genius (while delegating the rest) raises the standard across your entire company. We also get real about legacy, family, and creative recovery—because a business that consumes you can’t be the one that sustains you. If you want results that last, this conversation will reset how you build, lead, and live.

Key Takeaways:
1. From Hustle to the Long Haul: Why it’s okay to take your foot off the gas—and the life season that inspired The Long Haul Leader.
2. Redefining “Enough” and Setting Ambitious Guardrails: A frank discussion about targets, guilt, and setting a number that serves your life, not your ego.
3. Health Before Scale: Chris’s burnout story, clinical recovery, and the biohacking habits that restored focus and drive.
4. Zone of Genius & Delegation That Elevates the Standard: Doing what only you can do, hiring specialists, and making “acquire talent” a founder’s job.
5. Legacy, Family, and Creative Recovery for Leaders: What legacy really means—and how nature, art, and hobbies make you a better leader.

Listen or watch now to learn how I’m rethinking leadership with Chris Ducker—and how you can build a business (and life) that truly lasts.

Connect with Chris Ducker:

Website: https://chrisducker.com

LinkedIn: https://www.linkedin.com/in/chrisducker/

YouTube: https://www.youtube.com/@chrisducker

Instagram: https://www.instagram.com/chrisducker/

Books: longhaulleader.com/book

Free Business Burnout Guide: chrisducker.com/burnout

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Work With Us: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast 

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

What if the real solution to your financial stress isn’t earning more—but spending with intention?

In this episode, I chat with Mike Michalowicz, author of Profit First, about the behavioral traps that keep entrepreneurs financially stuck, even as their revenue grows. Mike shares how understanding your financial season can transform how you make decisions, and why traditional budgeting doesn’t work for most founders. We dive deep into a refreshingly simple habit: creating separate bank accounts to gain visibility, control, and discipline over your money. This isn’t about spreadsheets or financial gurus—it’s about rewiring how you interact with cash. If you've ever felt overwhelmed or unsure where your money goes, this episode will show you how to take control, without needing to become a finance expert.

Tune in now to learn the exact habits that help business owners get ahead, without earning a cent more.

Key Takeaways:
1. Recognizing Your Financial Season: Mike explains the four financial seasons and how knowing where you are shapes every money decision.
2. The Truth About Parkinson’s Law and Cash Flow: We discuss why your expenses rise with your income—and how to stop it before it’s too late.
3. Control Through Separation: The Power of Multiple Accounts: Learn the simple system of creating specific bank accounts to control spending and direct money intentionally.
4. Building Habits Over Hustle: Why the path to financial clarity isn’t about working harder—it’s about setting up the right behaviors in your banking.
5. Taking the Emotion Out of Money Decisions: Mike shares how to stop managing money with feelings and start making decisions with structure.

Connect with Mike Michalowicz:

Website: https://mikemichalowicz.com

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

YouTube:www.youtube.com/@MikeMichalowiczOfficial

Instagram: instagram.com/mikemichalowicz

Books: https://mikemichalowicz.com/books/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast 

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

In this episode, Allan Dib sits down with David Jenyns, author of SYSTEMology & Systems Champion, to unpack why most business owners are the biggest bottlenecks in their own companies. David explains how to shift from being the technician to becoming a systems-driven leader, without losing control. From simple frameworks to document your processes to empowering your team without micromanaging, this episode reveals how creating systems isn’t about complexity—it’s about freedom. If you’re tired of being stuck in the weeds and want your business to run (and grow) without you, this is your roadmap to finally step out and scale up.

Key Takeaways:
1. Letting Go Starts with One Hire: David introduces the critical role of a “Systems Champion”—the team member responsible for documenting and driving operational systems so the founder doesn’t have to.
2. Freeing the Founder from the Day-to-Day: Learn how business owners can step out of the weeds by delegating systems ownership without losing control or quality.
3. From Hustle to Process: Discover why systemizing isn’t about perfection—it’s about consistency, simplicity, and empowering others to carry the process forward.
4. The SYSTEMology Framework in Action: David shares how his 7-step methodology helps any business create processes that scale, even without the founder being involved.
5. Creating a Business That Works Without You: The ultimate goal of a Systems Champion is to build a company that’s not dependent on you, making it more scalable, valuable, and sellable.

Shareable Quotes:

• “You, as the business owner, need to make the decision that you no longer want to be the bottleneck.” — David Jenyns
• “You want to document the 20% of the tasks that deliver 80% of the value.” — David Jenyns
• “Every business has systems, whether you’ve documented them or not.” — David Jenyns
• “We need to figure out a way that the business can work without me.” — Allan Dib
• “We started to document the processes that we were doing regularly.” — Allan Dib

Connect with Dave Jenyns:

Website: https://www.systemology.com/

LinkedIn: https://www.linkedin.com/in/david-jenyns/

YouTube:https://www.youtube.com/c/systemHUB

Instagram: https://www.instagram.com/davidjenyns/

Systems Champion: https://www.amazon.com/dp/0648871045?tag=system0b5-20 

SYSTEMology: https://www.systemology.com/book/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast 

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

What if marketing success isn’t about doing more—but about doing the right things better?

We gathered the top-performing episodes of the Lean Marketing Podcast and handpicked the most valuable insights from four experts who’ve actually scaled businesses: Carl Taylor, Jack Delosa, Nick Bradley, and Daniel Throssell. In this rapid-fire highlight episode, you’ll hear honest, tactical answers to the marketing questions most small business owners struggle with—from creating messaging that sticks, to knowing when and how to prepare for a high-value exit. You’ll discover how to turn AI into a strategic advantage, avoid the common pitfalls that stall growth, and build a brand that buyers will pay a premium for. If you're tired of fluffy theory and ready for marketing that drives real-world results, this episode delivers a masterclass in clarity and execution.

Key Takeaways:
1. How to Create Marketing That Actually Works: Allan Dib breaks down why most marketing fails and how to build value-first campaigns that connect and convert.
2. AI vs Authenticity: What the Pros Really Think: Daniel Throssell and Carl Taylor weigh in on using AI for copywriting and content—and where it still falls short.
3. Automation for Real Growth: Carl Taylor shares a new definition of automation and how even small tweaks can dramatically speed up your workflow.
4. Scaling Through Simplicity and Strategic Focus: Jack Delosa dives deep into constraint-based growth, pricing psychology, and why doing less can mean making more.
5. Building a Sellable Business (Even If You’re Not Selling Yet): Nick Bradley outlines the key factors that increase valuation—from financials to brand positioning and leadership structure.

Listen now to get expert answers to the biggest marketing challenges holding your business back.

Connect with the experts:

Carl Taylor: carltaylor.com.au

Jack Delosa: https://jackdelosa.com/

Nick Bradley: http://highvalueexit.com/

Daniel Throssell:https://persuasivepage.com/ 

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast 

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

What if your next big growth breakthrough didn’t come from more ads, but from simply showing up on the right podcasts?

In this episode, I sat down with strategic growth advisor Dustin Riechmann to talk about how small business owners can use podcast guesting to unlock targeted traffic, build authority, and create powerful partnerships. Dustin shares how he built a 7-figure brand through podcast interviews alone—no complicated funnels, no paid media. We dive into his "connection system," how to pitch with impact, and why trust is the ultimate growth engine. If you're looking for a lean, proven strategy to scale your business through authentic conversations, this episode is your blueprint.

Key Takeaways:
1. The Power of Partnership-Driven Growth: Dustin shares how he scaled a business with no ads—just strategic collaborations and relationship equity.
2. From Engineer to Entrepreneur: The Art of Systems Thinking: Learn how his engineering background shaped his simple yet scalable marketing frameworks.
3. Building a “Connection System” That Converts: Discover the referral-based strategy Dustin uses to create consistent, high-quality leads.
4. Why Simple Funnels Outperform Complex Campaigns: We unpack how clarity, focus, and speed to value beat bloated automation every time.
5. Playing the Long Game with Purpose and Patience: Dustin shares the mindset shifts behind sustainable growth—and how to show up even when results take time.

Connect with Dustin Riechmann:

Website: https://7figureleap.com/

LinkedIn: https://www.linkedin.com/in/dustinriechmann/

YouTube: www.youtube.com/@7FigureLeapPodcast

Profitable Podcast Guesting Playbook: 7figureleap.com/start

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast 

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Links Mentioned:
ScoreApp: https://signup.scoreapp.com/allandib
Get More Leads. Get Better Clients with Daniel Priestley & Allan Dib: https://hub.leanmarketing.com/c/latest-trainings/get-more-leads-get-better-clients

Have you ever wondered why a customer walks away—even when the price feels just right? In this episode, I sat down with behavioral economics expert and bestselling author Melina Palmer to explore the real reasons people buy… or don’t. It turns out, it’s not about being too expensive—it’s about how the brain interprets value. We unpacked why pricing is more about perception than numbers, and more about how the brain perceives value. 

We explored how concepts like scarcity, exclusivity, brand positioning, and even personal branding influence buying behavior, often subconsciously. Whether you’re selling a luxury offer or structuring a subscription model, this conversation will show you how to ethically apply behavioral science to boost conversions, retain top talent, and build trust at scale.

Key Takeaways:
1. The Psychology Behind Price Perception: Melina explains how the brain interprets value and why pricing is never just a number.
2. Scarcity, Exclusivity, and Luxury Branding: We explore why consumers are willing to pay more—and feel better—when offers are intentionally limited.
3. Behavioral Economics in B2B Sales: Melina shares how to influence complex buying decisions with subtle, brain-aligned strategies.
4. Avoiding Pricing Mistakes and Optimizing Subscription Models: From underpricing to anchoring errors, we cover what to fix and how to test your offers effectively.
5. Building Trust, Motivation, and a Standout Brand: We wrap with practical nudges for employee retention, personal branding, and how to influence with integrity.

Connect with Melina Palmer:

Website: https://thebrainybusiness.com/

LinkedIn: https://www.linkedin.com/in/melinapalmer/

Instagram: https://www.instagram.com/thebrainybiz/

YouTube: https://www.youtube.com/channel/UCV87m0CDiU3X7yMMC-Ixwdg

Books: https://thebrainybusiness.com/books/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast 

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn