“If we would only spend a bit more time on this feature before release, we could make it just perfect”... does this sound familiar?

And yet when building digital products, we work with MVPs and small improvements. Why is this better than working on more finalized features?

As startups, we are trying to figure out what’s the best thing to build as quickly as possible. That’s why early products are not meant to be perfect… we are in constant experimentation!

In this episode we talk about Lean Startup, the scientific approach proposed by Eric Ries in his book: “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”

We explain why Startups need a specific approach to creating products. We give an introduction to the Lean Canvas and we cover in detail the Build - Measure - Learn loop: