Rob Eades aka Lean Student Chef; is an influencer and content creator with a focus on wellness, healthy food and workouts. In this episode we discuss how Rob set up his business and his focus on content creation, acting and presenting, why ‘influencer’ can be seen as a dirty word, how he navigates the marketing industry as a content creator, professionalising the Instagram page, the importance of transparency in the influencer world, how he manages his time, being nice, the importance of feedback and what the future beholds.