Adam New-Waterson is the CMo at Lean Data, a lead management solution looking to simplify B2B sales. In this episode of B2B Nation, he shares his thoughts on how LeanData has changed the way thier sales and marketing teams operate, how often they meet, their metrics, and so much more!

Check out the upcoming FMF Virtual Summit: http://bit.ly/1RMW7q1

Adam New-Waterson is the CMo at Lean Data, a lead management solution looking to simplify B2B sales. In this episode of B2B Nation, he shares his thoughts on how LeanData has changed the way thier sales and marketing teams operate, how often they meet, their metrics, and so much more! Check out the upcoming FMF Virtual Summit: http://bit.ly/1RMW7q1

LeanData: Throwing out the MQL as a KPI

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.

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LeanData: Throwing out the MQL as a KPI

LeanData: Throwing out the MQL as a KPI