James Kravic, Head of Advertising and Media at Dragon 360,  is advocating for a shift from purely logical value propositions. By leaning into emotional messaging, James hopes to ensure a deep understanding of customer needs for effective lead generation.

• About the Pioneer > 00:42
• Biggest Challenge > 02:13
• Looking Forward > 06:40
• 100 Pennies > 11:17
• Final Thoughts > 15:14

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About this Pioneer

James Kravic is the Head of Ads & Media at Dragon360, a digital agency known for its expertise in paid media campaign strategy and execution for B2B brands. James not only orchestrates successful advertising endeavors for clients but also steers the agency's internal go-to-market strategy, encompassing marketing, partnerships, and sales.