IndustrialSage

LeanSwift: Anise Madh


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Anise Madh, CEO of LeanSwift, joins us to discuss how manufacturers can begin the transition into ecommerce without ruining relationships with distributors.
Danny:
Okay, so let's jump in today's episode. I'm here with Anise from LeanSwift. So Anise, if you could introduce yourself to the audience, those who aren't familiar with you and Leanswift, what you guys do.

Anise:
Okay. Thanks, Danny. My name is Anise Madh, I'm the CEO of LeanSwift. I've been with LeanSwift for over two and half years I joined as a COO and then took a role of CEO last year. Before that I had a background in operations, I was supply chain director. ERP support, that's how I got introduced into the ERP implementations. So, Oldcastle, that's where I worked for over eight years We have ERP systems that manages all the operations and that's where I got involved into ERP implementations And that's where really LeanSwift comes in in terms of what we do, is around ERP systems.

Danny:
Around ERP, so maybe a little bit, I know there's a couple specific areas and a couple things you guys do. What exactly is that?

Anise:
Yeah, so we work mainly with Infor. Infor is a big software developer. They have 90,000 customers worldwide and they provide enterprise for companies to run their business. So, when the customer purchases a license of Infor product, mainly M3, which stands for Make, Move, and Maintain, around the manufacturing and distribution space, when they get those licenses, we come in and implement that system for them. So, we take the business processes and try to make sure that the system can support those business processes.

Danny:
Right, and you know, there's a lot– the big buzzword you're hearing: digital transformation That's a big thing going on right now in the manufacturing industrial space And as I understand it, that's a lot of what you guys help to do there. But there's also the digital transformation that we're seeing, not just in operations, in ERP obviously, but marketing and sale and go-to market strategies. And that's where, when we were talking before, talking about ecommerce, that being a really big thing that we're starting to see and that's something that you guys have a lot of experience helping with, with clients to be able to that. If you could share a little bit about your involvement on that side with these manufacturers?

Anise:
Yeah, so ecommerce is one of the business segments of LeanSwift. We have been involved in ecommerce for over four years now, and we work mainly with the Magento platform because it provides a good platform for manufacturer-distributors, so we've seen a huge shift. Our focus has been, for the last seven years, manufacturing and distribution space and we've seen a lot of these companies vary in degree of what they want to invest, and how much they want to put into ecommerce. We've seen a lot of them go to ecommerce and establish presence, and that could vary from opening a portal for customers to come in and look at the invoices, look at the orders look at some of the products, to a full-blown ecommerce where people can come and order and transact on the system. And you know, what we've seen is a transition. What used to be B2C is going to B2B now. Which is, everybody that works and transacts in ecommerce, they expect the same thing that they see on the B2C site for B2B. And that's, that's what we see the change as.

Danny:
No, it totally makes sense You know, we had, so
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