“Further, Faster.” Rachel Shepphard, Director of Ventures for Mars Pet Care, shares how the Leap Venture Studio & Academy ignites impactful growth for pet care startups.7 out of 10 US households have a pet, with 97% considering the pet a part of the family - which explains the $320+ billion global pet care market (predicted to get to $500bn by 2030). In this episode, we discuss the future of pet care, exciting startups, and new technologies, as well as how to find adjacent and emerging opportunities and the value of holding frameworks lightly in the fast-moving world of innovation.