Larry Ryckman, editor and co-founder of The Colorado Sun, shares insights into the digital outlet’s journey. Transitioning to a nonprofit model on its fifth anniversary, The Colorado Sun has not only survived but thrived, garnering national attention for its approach to news coverage and its business model. With more individual members than the much-lauded Texas Tribune, The Colorado Sun's strategy for growing reader revenue without a paywall is a testament to its commitment to accessible journalism.

Ryckman delves into the founding of The Colorado Sun. He discusses the challenges and learnings from moving away from the page view business to focus on engaging content that resonates with readers, emphasizing the importance of loyalty and community in the digital age.

The conversation also covers the Sun's business model, which balances memberships, advertising, and grants, setting a sustainable path forward for nonprofit newsrooms. Ryckman's personal journey from a seasoned journalist to navigating the business side of running a news outlet offers valuable lessons on leadership, innovation, and the relentless pursuit of quality journalism.

Episode chapters:

(02:44) - Founding The Colorado Sun

(08:01) - The successful business model of The Sun

(09:53) - “If we’re going to be digital, let’s make it a great experience.”

(18:44) - Growing reader revenue without a paywall

(24:10) - Learning the business side of journalism

(29:29) - Working without a net as an entrepreneur

(36:11) - From LLC to B Corp to nonprofit

(45:41) - Rapid-fire questions

 

Links:

• Larry Ryckman: LinkedIn, Twitter/X

• The Colorado Sun

 

• Mentioned:

• Texas Tribune

• Community Impact

• Alabama Media Group

 

• Local News Matters: web, Twitter, Facebook, LinkedIn

• Colorado Press Association: web, Twitter, Facebook

• Tim Regan-Porter: bio, Twitter

 

For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com.

Past guests on the Local News Matters podcast include: Frank Mungeam (Local Media Association), Kelly Ann Scott (Alabama Media Group), Sara Lomax and S. Mitra Kalita (URL Media), Elizabeth Hansen Shapiro (National Trust for Local News), Mike Rispoli and Richard Young (via When the People Decide), Sarabeth Berman (American Journalism Project), Rabbi Hillel Goldberg and Shana Goldberg (Intermountain Jewish News),  Lyndsay C. Green (via The Journalism Salute), Rashad Mahmood and Mark Glaser (New Mexico Local News Fund), Christian Vanek and Barbara Hardt (The Mountain-Ear), Dan Grech (BizHack), Zack Richner (Easy Tax Credits), Tracie Powell (Pivot Fund), Dan Oshinsky (Inbox Collective), Linda Shapley (via What Works), Yehong Zhu and Jake Seaton (Zette, Column), Charity Huff (January Spring), Joaquin Alvarado and Dave Perry (Aurora Sentinel), Steve Waldman (Rebuild Local News), Maritza Félix (Conecta Arizona), Michael Bolden (American Press Institute), Jeff Roberts and Corey Hutchins (CFOIC, Colorado College), Eve Pearlman and Erica Anderson (Spaceship Media), Jennifer Brandel (Hearken, Democracy SOS), Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh (Sopris Sun).