The Next Idea When it comes to a company’s bottom line, diversity matters. Over the last couple of years on The Next Idea , we've talked with our partner Jeff DeGraff and others about the importance of diversity — in all its forms — when it comes to finding true innovations that change lives and grow businesses. Today's guests on The Next Idea show this emphasis on diversity isn't just because it's politically correct, or some kumbaya message that we should all get along.