Jeffrey Pfeffer emphasizes the critical role of power and influence in effecting change within organizations and society. He argues that to truly make a difference, one must embrace the pursuit of power, as it is essential for leadership and creating impact. Pfeffer advocates for a proactive approach to gaining influence, suggesting that it is not something to be ashamed of but rather a necessary component of effective leadership.

He Discusses:

• If you're going to make a difference in this world, you're going to need power and influence.
• The Stanford Business School model is change lives, change organizations, change the world.
• To change lives, change organizations, and change the world, you need power.
• You should lead into gaining power and influence.-Don't be embarrassed about seeking power; it's essential for change.
• Power is the only way to make any change in this world.