Our guest today is Lena Danielsson, Lena is the Director of Innovation and New Ventures at The Absolut Company. Lena is passionate about innovation opportunities and believes innovation of future opportunities needs to be identified, fenced, nurtured and monitored with different management and measurements than the traditional business operations. This episode focuses on her leadership journey and areas she believes we need to monitor. Interview by Liselotte Engstam. Production by Joel North.