This week, Matt and Trey dive into one of the most underrated growth hacks in business: reaching out to your competitors and learning from the people who are one or two steps ahead of you.

Most founders stay in their bubble — afraid, embarrassed, or too proud to reach out. But the fastest way to level up isn’t guessing… it’s talking to someone who’s already solved the problem you’re facing today.

We break down:

• Why shadowing other businesses accelerates growth

• How early-stage owners can skip mistakes by learning from someone slightly ahead

• Why staying curious keeps you from getting stagnant

• How to reach out the right way (and not be weird about it)

• The real opportunities that come from building relationships with your “competition”

• Stories from our own shadowing experiences — what we learned, what surprised us, and how it changed our operations

Whether you're just starting, acquiring your first company, or scaling a team — this episode will give you a blueprint for learning faster and building a network that pays off for years.