Learn how Empire Industries LLC reduced their monthly ad spend by 75% and still closed 30 new doors per month.   Kevin Davidson (the marketing director for Empire) reveals his secret spreadsheet that allowed him to: -Become the "marketing golden child" at his PM company -Reduce his ad spend by 75%. -Identify exactly what marketing campaigns are working and not working at any given moment. -Deliver a report to management that helps them make decisions on where spend more money. -Helps the marketing team prove that sales needs to convert more leads and when to have that discussion. -Identify what realistic goals are as a property manager for Cost per lead, Cost per opportunity, Cost per door. -Identify why it is important as a property manager to track conversions separately from doors and cost per conversion separately from cost per door.