In this episode of the Mortgage Marketing Podcast, we explore the StoryBrand concept, a seven-step system by Donald Miller. The system helps business owners clarify their brand message and create compelling narratives for their target audience. The key is to put the customer at the center and position yourself as the guide. The seven steps are:- Identify the customer as the hero of their own story.- Define the customer's problem and highlight their pain points.- Position yourself as the guide...