In this episode, James Dooley and Kasra Dash break down a complete beginner-friendly framework for generating leads in 2025. They cover what to fix first on your website, how to optimize Google Business Profile for local visibility, and the essential structure for service-based pages.
 They also walk through citation building, social fortress creation, organic content strategies, paid social, PPC pitfalls, negative keywords, click-fraud protection, retargeting, and how to use third-party platforms like Checkatrade and Bark to scale reliably.
 Perfect for local businesses, trades, and service companies wanting a clear, proven roadmap to consistent inbound leads.