Tricia Brouk is an award winning director. She is also writes and choreographs for theater, film and television. In addition to her work in the entertainment industry, she applies her expertise to the art of public speaking. She’s the executive producer of Speakers Who dare, a TEDx producer. She choreographed Black Box on ABC, The Affair on Showtime, Rescue Me on Fox, and John Turturro’s Romance and Cigarettes, where she was awarded a Golden Thumb Award from Roger Ebert. Her series Sublets, won Best Comedy at the Vancouver Web-Festival. She curates and hosts the Speaker Salon in NYC,  The Big Talk a podcast on iTunes and directs and produces The Big Talk Over Dinner a new tv series. Website Facebook LinkedIn Twitter Instagram Podcast Click Here to Tweet to Tricia & Nicole EFFECTIVE PUBLIC SPEAKING TIPS WITH TRICIA BROUK OF THE BIG TALK Only 3 years ago, Tricia Brouk, public speaking coach and host of The Big Talk podcast, was minding her own business in the film, television and theatre industry with no intention of becoming a speech coach. When a dear friend booked a TEDx talk and asked Tricia to direct her, the seed was planted.  Within just 6 months Tricia had a website up and The Big Talk was live in NYC. Her work now centers around helping people “talk” and not only talk, but give BIG talks, the important ones, whether it's a TEDx, or a keynote or a toast, or communicating in front of people that they respect. Despite having zero online presence, Tricia began surrounding herself with people who understood the online world, one of whom was networking a specialist Jamie Broderick who helped Tricia create an online media presence and introduce her to key people who might need speaking directors. The rest, as they say, is history.   Here Tricia shares her process for delivering a successful “Big Talk” so you can spread your message on a global scale. WHAT ARE THE TECHNIQUES OF EFFECTIVE PUBLIC SPEAKING? Knowing the Difference Between a TEDx Talk and a Keynote Speech  The Art of The Big Talk first breaks down the difference between a TEDx talk and a keynote speech. This is an important distinction you’ll need to understand in order to get the delivery just right. A TEDx talk is  18 minutes or less Contains your ideas (not problems or issues) Aims to give the listener a “gift” or a solution (“We can end global warming by doing this one simple thing…”) A keynote speech  45 - 60 minutes long Presents hard hitting problems or issues Contains a clear call to action or an “ask” (“Buy my book”) Tricia further explains these very different approaches by stating “If you talk about an idea and frame it as an idea, not an issue, people will respond to you more openly. An idea is a thought a concept or a notion that we have. And once we form a thought this can become an idea with massaging, tending to and allowing for growth, an issue is usually an emotional or a personal problem. And it makes you feel prickly.” Issues may make us feel like ‘What can we do about it? It's so big.’ However, if you reframe it as an idea, a short to-the-point statement of hope, it sounds doable, actionable, and people are more likely to respond. Having a “Through-Line” in Your Talk to Stay in Alignment with Your Message  The through line is the heartbeat of a talk. If you understand what your through line is, you can constantly come back to it and never get lost. A through line is short, only 15 words or less. It's the concise, articulate and singular progression of your idea, which includes all of the critical elements unique to the idea. It's simple, it's clear, and it's very succinct. Here are three examples of really strong through lines:  More choices make us less happy Vulnerability is something to be treasured, not hidden Fake it until you make it As writers and speakers with big ideas, we have so many things we want to say and sometimes we go off track. But if you're constantly coming back to your through line...