This episode is part of the Professionals A-Z who are using TikTok for Business (BizTok), where I discuss with Maayan Gordon on her incredible journey from a Butane gas explosion survivor, to becoming homeless, and her will to push through to become successful. After Hitting rock bottom she realized there was noting to lose and decided to take her glass blowing to the world of social media.

After hearing  Gary Vee talk about TikTok and the organic reach, she jumped on the platform.
She realized she was one of the only glass blowers on the app, and quickly built a following. She now has over 2.2 million followers, and growing.

TIKTOK STRATEGIES 

"When you're the only one you win"

Educational Series Content for the Win!

• Educational content is what drives the community engagement and what builds your true audience that will stick around.

Do not be afraid to experiment with your content.

• 80% of your content might fail but 20% will win and teach you how to bring the most value to your community.  
• You can always delete the videos that suck.

It is OK to post a lot per day

• You can build your audience really quickly because of the amount of times you can post per day with out being limited in the reach. 
• Some creators need to create one video but spend a lot more time on it, and some creators are really good at making 10 videos in a day. 

There is no limit to the success you can have on TikTok

• Everyone has the equal opportunity for success regardless of followers or views on previous videos.

Figure out your niche early on.

• What kind of content do you want to make?
•  What kind of audience do you want to have?

Give yourself 6-12 months to really see if there is potential for you on TikTok 

• The first 6 months will be a learning opportunity to see how you are able to create content and your ability to respond to your audience. 
• There is no guarantee that you will be successful on TikTok. 

If you produce 3 incredible videos out of 10  you are a TikTok All Star. 

• Let go of being a perfectionist. 

Do not get caught up on the views 

• If you are growing you are still building your community 
• The quality of your views are so much more important then the quantity. 

Be sure to join Maayan Gordon on her LinkedIn LIVE show
Most days starting at 5pm PST

• She talks with guests about the strategies they have learned in various experiences.
• She shares her processes on reaching your goals.
• She talks about the mindset, soulset, and heartset you need to be successful. 

WANT MORE VALUE?!?!?

Have the opportunity to ask Maayan questions Join her on her Office Hours Group

ALL ABOUT THE GUEST

Maayan Gordon
CEO of Maayan Gordon Media

TikTok: worldofglass
LinkedIn: Maayan Gordon
Instagram: Maayan Gordon Media

ALL ABOUT THE HYPE TEAM

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Host: Kyle Kaplanis

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