Jonathan Coors, alongside his brother Michael and cousin Timothy, serve as the Chief Executive Officers of CoorsTek. They are out to “make the world measurably better” and they start within their company. They recently won Best Managed Company awarded by Deloitte and the Wall Street Journal making it clear that they are doing something right. They believe that core values are essential and people are a company's best asset. Listen in as Jonathan discusses why core values are so important to the success of a company and how to translate this into actionable ways to instill those values even across countries and cultures.