On this episode of It's the Bottom Line that Matters, the hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo talk about what to do when plans go awry. They emphasize the importance of early action, generating multiple strategies, and viewing failure as an opportunity to learn and grow.

The hosts also share personal experiences and advice on how to handle failed marketing programs and ineffective paths. They conclude by encouraging listeners to focus on their core business strategy and not be afraid to cut their losses if something isn't working.

Join us for an insightful conversation about the inevitability of changes in plans and how we can react and learn from them.