Today we’re learning from true masters of their craft - the heroes behind infomercials and “As seen on TV” product - who understand PULL more intuitively than the best marketers.

Rob breaks down the “TurboPump” infomercial, which communicates just about everything a customer needs to know within 16 seconds. Lessons include:

• Sequencing a sales call

• How to describe how your product works

• How to improve your sales calls using this approach

• How to differentiate your supply vs. others

Turbo Pump infomercial: YOUTUBE https://youtu.be/MtzSgzijGyk?si=4EfpEv7MaffDvRAc 

Breathe Easy Humidifier infomercial: YOUTUBE

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Work with Rob: INFO

Rob's Substack post here: ⁠LINK⁠

PMF Camp / Work with Rob: ⁠LINK⁠

Pre-order Rob's book ("The Power of PULL") - ⁠Amazon⁠

Connect with Rob on LinkedIn: ⁠LINK⁠