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As the digital era has unfolded, healthcare companies like Ascension have found themselves facing newly empowered consumers. Even with a fundamental service like healthcare, digital has transformed what people expect from the user experience. The end result has seen marketing become a central tool in the transformation of healthcare, and that has put Ascension EVP, Nick Ragone's storytelling abilities to work. Join us in this Episode 2 of Learning from Leaders to learn more about storytelling, brand and modern marketing. To learn more about marketing, visit aka.ms/MicrosoftinMarketing
By MicrosoftAs the digital era has unfolded, healthcare companies like Ascension have found themselves facing newly empowered consumers. Even with a fundamental service like healthcare, digital has transformed what people expect from the user experience. The end result has seen marketing become a central tool in the transformation of healthcare, and that has put Ascension EVP, Nick Ragone's storytelling abilities to work. Join us in this Episode 2 of Learning from Leaders to learn more about storytelling, brand and modern marketing. To learn more about marketing, visit aka.ms/MicrosoftinMarketing