In this episode, we dive deep into the world of Google Analytics with expert Chris Mercer. Learn how to effectively use Google Analytics 4, understand the importance of a measurement strategy, and discover the best practices for optimising your marketing efforts. Chris shares valuable insights on setting up key events, tagging traffic, and creating intuitive dashboards that drive actionable insights. Whether you're a seasoned marketer or just starting out, this episode will equip you with the tools and knowledge to make data-driven decisions and improve your marketing performance.

About guest:

Chris Mercer, an expert in measurement marketing, helps marketers leverage tools like Google Tag Manager, Google Analytics, and Google Data Studio to track behaviors and optimise strategies. With a background in sales and marketing, Chris delivers insights to ensure the right message reaches the right audience at the right time. Join us for his invaluable expertise.

Links:

Chris' LinkedIn: @chrismercer

Chris' X: @ChrisMercer

Profit School: Visit

MearementMarketing: Visit

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Valuu Makers LinkedIn: @thevaluumakers

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