The E1B2 Collective Podcast

Learning Is Revenue: How L&D Can Transform Sales Cultures w/ Alex Cawthon


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In this top-tier episode of The E1B2 Collective Podcast, AJ Vaughan sits down with Alex Cawthon a Director of Learning and Development - for a deeply reflective and practical conversation that shatters traditional silos between L&D and sales.

This isn’t your standard HR chat. Together, they unpack the often-overlooked relationship between psychological safety, adult learning theory, parenting parallels, and performance gaps within sales teams. From talent pipelines and onboarding playbooks to emotional intelligence in hiring and high-performer replication, this conversation flips the script on what it means to truly enable a sales org.

Alex doesn’t just share frameworks—she offers a masterclass in practical empathy, performance diagnosis, and how to operationalize human-first sales enablement in high-growth, high-pressure environments.

Whether you're a CHRO, Head of Sales, L&D leader, or startup founder scaling a sales team from six to sixty, this episode is a blueprint for building human-centered sales orgs that win.

Tap in for stories, frameworks, bold truths—and one of the most powerful episodes in E1B2 history.

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The E1B2 Collective PodcastBy The E1B2 Podcast

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