In this episode of Learning by Association, we explore how associations can successfully navigate digital transformation by rethinking their approach to learning and member engagement. Host Bill Sheehan speaks with guest, Ayça Donaghy, CEO of the Lighting Industry Association (LIA), who shares a compelling roadmap for how associations can gain the trust and approval of their boards, align with vendors and build learning strategies that drive industry-wide impact.

Donaghy offers practical insights into how she secured board buy-in by reframing learning as a strategic asset rather than a cost centre. She also discusses the importance of involving staff and members early in the process, treating learning platforms like integral parts of the team and using pilot programs to demonstrate tangible value.

They also spoke about a few key topics, including:

• The challenges facing associations today, including sustainability, regulation and widening skills gaps
• The shift from traditional in-person training to blended, scalable digital learning models
• How LIA repositioned learning as a strategic growth enabler to win board support
• The importance of board and vendor alignment—and how to foster it
• Member-driven course development and the power of volunteer engagement

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