From seed to sip, with data. In this episode, Kingsley Griffin (founder of Kingha Coffee) walks us through building a truly vertical coffee company: growing 20,000+ trees in Uganda, exporting and importing, roasting in British Columbia, and now serving customers directly. We dig into what it takes to “own the stack” as a small business: supply-chain ops, government paperwork, POS and inventory, and why the highest ROI often hides in unsexy processes. Kingsley shares how he scaled from pen and paper to cloud dashboards across low-connectivity environments, why customer relationships are the ultimate growth loop, and how to measure marketing beyond vanity metrics. We explore where AI fits today for content, attribution, and outreach, and where it matters most tomorrow with apps, loyalty, and first-party data to close the online-to-offline loop. We also touch on regenerative practices, climate risk shifts in harvest timing, and the tech mindset behind resilient operations. If you’re a founder or operator wondering how to turn story into systems and likes into lattes, this one’s a playbook.Guest: Kingsley Griffin, Kingha CoffeeWebsite: https://kinghacoffee.comHost: Apurva Misra, The Practical PromptLinkedIn:  https://www.linkedin.com/in/misraapurva/Consulting: https://www.sentick.com/Website: https://apurvamisra.com/