<p>Professor Michael Clayton, Program Director of Kogod's MS in Marketing Program, and recent graduate Jen Rush tell us about the applied client project, a course in which students design and present a full-scale marketing campaign for a DC-based marketing agency. How developing a multi-faceted experiential marketing campaign for the country’s oldest beer brand helped Jen form her career and grow individually.</p>

Professor Michael Clayton, Program Director of Kogod's MS in Marketing Program, and recent graduate Jen Rush tell us about the applied client project, a course in which students design and present a full-scale marketing campaign for a DC-based marketing agency. How developing a multi-faceted experiential marketing campaign for the country’s oldest beer brand helped Jen form her career and grow individually.

Learning through Experience—Marketing Edition

A behind-the-scenes look into life at the Kogod School of Business at American University. This season is all about sustainability, what it is, why it's important, how it fits into our everyday lives and careers, and, ultimately, how to get a job that makes a difference in the world. We'll be speaking to people with some fascinating jobs in the sustainability space and we'll find out how they got into sustainability, what drove them to want to make a difference, and what the job is really like.

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Learning through Experience—Marketing Edition

Learning through Experience—Marketing Edition