PASSIONATELY CURIOUS with UpSwell Marketing

Learning Through Loss: How Aaron Stokes Turned Business Disaster into Industry Dominance


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In this episode of Passionately Curious from Upswell Marketing, the hosts speak with Aaron Stokes, a successful entrepreneur in the automotive industry. Aaron shares his remarkable journey from humble beginnings in a trailer park to building multiple auto repair businesses and becoming the founder of ShopFix Academy, now the largest coaching company in the industry. He candidly discusses his struggles, including being stolen from in 2012 which left him $5.5 million in debt, and how he rebuilt his life and businesses without filing bankruptcy. Aaron explains how ShopFix Academy works through four key components: peer groups (tribes), video courses, one-on-one coaching, and conferences. Throughout the conversation, he emphasizes the importance of learning from mistakes, continually evolving as a business owner, and finding ways to support fellow entrepreneurs through difficult times. The episode concludes with Aaron's perspective on current challenges facing the auto repair industry, including potential tariffs, and his advice for shop owners to remain confident despite economic uncertainty.

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PASSIONATELY CURIOUS with UpSwell MarketingBy tentwentytwo / UpSwell Marketing

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